Wednesday, October 04, 2006

nudie juicie - lychee, lemon, lime & more


Taste

Before you complain, I didn't make up any of the descriptions, this juice is actually called limited summer edition lychee, lemon, lime & more. At least their products taste good. This one combines the sweetness of lychees with the tanginess of lemon and lime, a good summer hit.

Rating - 7.5

Look

nudie is renowned for their branding and marketing, the bold pencil figure distinctive to their products. I think they have a good thing going, and the way they market reflects their philosophy, even though this is more an empire than a small business now, having branched out into ice-cream, ice-block, and who knows what else.

Rating - 2.5

C-factor

Here is what I don't like, the price. You're really buying the brand and the lifestyle, nudie is like a designer-label of juice.

Rating - 1

Swiss Points - 11

Ingredients

1 crushed apple (50%), 6.5 crushed lychees (22%), 1/4 juiced pear (15.5%), 1/5
squeezed lemon (7.5%), a good splash of lime (5%)

Available At

posh stores, almost all food shops, Coles

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